What actions would you like them to take after reading your story? Were you right or wrong in your hypothesis? How do these answers shape the narrative of your data story? Outline everything from the intro to the conclusion. Using the data you gathered, you should be able to write what the goal of your story is in a single sentence. Collate the data you’ll need to develop your story. What do you want to prove or disprove? What do you think the data will tell you? It can be overwhelming when you have a lot of data sets available, but it helps to structure how you’d like to tell your story. Look at what the data is telling you and communicate a clear data story to your team with the right tools.

Sometimes it can be tempting to cherry-pick data sets that only support your theory, but look at the whole picture. Good data storytelling means analyzing all the raw data you’ve gathered to confirm a hypothesis and, hopefully, the determined change you’d like see come from introducing your data story.Īfter reviewing all the data, begin your story.

Download storytelling with data